The voice missing from the family office conversation
Most conversations about family offices happen through the lens of investments. Almost none happen through the lens of families. The conversation is incomplete without the people a family office exists to serve.
Most conversations about family offices happen through the lens of investments. Almost none happen through the lens of families. That is why we, at Westwick, have decided to take the floor.
Family offices have operated quietly for generations. Over the past decade, they have become the financial industry's golden goose, often reduced to their investment capacity and measured by what they allocate.
Anyone who has worked for families from the inside knows the reality is different. A family is a complex ecosystem: several generations, each with its own expectations, and dynamics that keep shifting. The family office is only a tool to hold all of that together. Very little of this makes it into the conversation.
Between them, our partners have spent more than a hundred years working for families from the inside. That is exactly the perspective the public conversation leaves out, so we have chosen to add it: speaking at events, writing, recording podcasts. Gilles, Isabelle, Andy and John each built their careers serving families directly.
The conversation about family offices is incomplete without the voice of the people they exist to serve. If you are organising one, make sure families are actually part of it.
← Back to Insights & Knowledge